The Final Touches

 

 

For the sign we went to Simon Gorohovsky of Superior Sign Studios. This guy can do anything. We picked up the sign yesterday and installed just one day before the opening. Just two weeks ago this space was a dusty old tailor shop. Today it is After Ferus Gallery. The show opens tonight!

Ferus Gallery Greatest Hists Volume 1

723 N. La Cienega Blvd.

12-6pm

Exhibition will only view until January 31

Almost There

The space is finally coming together. The art work was hung yesterday and the space is vibrant with energy. My favorite piece so far is the mirrored cube by Larry Bell. The final installation will be the Ferus Gallery sign.

The Cool School

Independent Lens documentary on Ferus Gallery.

Ferus Gallery Redux

Original Ferus Gallery at 723 N. La Cienega. Tom Beeton

will recreate this storefront complete with sign and painting 

by Billy Al Bengston. Photo credit unknown.

The new year brings new and exciting projects. Our first major project of the year is the resurrection of Ferus Gallery. Living in the shadow of the New York art world, Ferus Gallery, founded in 1957 by curator, Walter Hopps and artist, Edward Kienholz, set a precedence for the west coast art scene. By launching the careers of local artists such as Ed Ruscha, Craig Kauffman, Wallace Berman, Ed Moses and Robert Irwin, Ferus Gallery transformed a conservative Los Angeles into a hub of artistic possibilities. When Edward Kienholz left the gallery in 1958 to pursue artistic endeavors, he was replaced by New Yorker, Irving Blum. The new partnership helped to build an infrastructure of exchange between Los Angeles and New York. With Blum came artists Roy Lichtenstein, Andy Warhol, Donald Judd, Frank Stella, Robert Rauschenberg and Jasper Johns. Ferus Gallery's most notable exhibitions were Andy Worhol's iconic "Soup Cans ", which was Worhol's first solo exhibition, and Marcel Duchamp's first retrospective. Due to the toxic concoction of art and money, Ferus closed its door in 1966.

Interior designer, Tom Beeton, has made it his charge to revive the Ferus Gallery. Under a new moniker, After Ferus Gallery, Beeton will build on the vision of Ferus' original founders by featuring the movers and shakers of today's art world. Perhaps this will be the making of a new "Ferus Gang." Debuting at its original storefront location, at 723 N. La Cienega Boulevard, After Ferus Gallery, in conjuction with the Art Los Angeles Contemporary, will open its doors January 28-31, 2010.  The gallery will exhibit the works of Ferus forefathers: Billy Al Bengston, Craig Kauffman, Ed Kienholz, Ken Price, Ed Ruscha, and Andy Warhol.

 Walter Hopps, Co-Founder of Ferus 

Gallery, 1957 Photo credit: Charles 

Brittin

 

Irving Blum on Ferus Gallery boat 

with Peggy Moffet and others, 1960. 

Photo credit: William Claxton

Follow us as we help transform what has been a tailor's shop for the past 43 years into After Ferus Gallery.

 

Storefront as it stands today.

Interior of what was once Ferus Gallery.